Epic major donor fail

...and what I learned from it

Caroline and Tony

Mar 19, 2024

∙ Paid

Welcome to the Nest Egg!

Whether you’ve been reading our stuff since 2019, or are new here - you are welcome!

This week…

…we’re conscious that we tend to start these letters by commenting on the weather.

How British-cliched is that?

We’re going to try and refrain from moaning about HOW GREY IT’S BEEN out there and focus on something else.

Last week, Caroline was a guest on Rob Woods’ Fundraising Bright Spots podcast.

What a treat it was to chat about trust fundraising with Rob, specifically, multiple six figure / multi year gifts.

Give it a listen (and all the other episodes whilst you’re at it - it’s SUCH a helpful free resource for fundraisers, especially when your budget is teeny) when you’re next washing up / walking the dog / driving to work and do let us know what you thought.

Today’s article

…is a tale of total failure and of how Caroline learned to do better thereafter.

Painful to remember, to write and to read back.

But worthwhile as a reminder of some key fundraising skills which have since been at the forefront of Caroline’s fundraising practice ever since.

If you’re after some practical suggestions for improving communication with major donors, today’s piece is for you!

Have a great week,

Caroline and Tony