Fundraising ROIs 2026

Everyone's favourite sector report

Welcome to the Nest Egg!

Today we’re excited to share Fundraising ROIs 2026.

This is the fifth time we have gathered and analysed data on return on investment in UK fundraising.

Click the button below to grab your copy.

We want to thank (from the bottom of our data driven hearts) the 75 of you that chose to submit your data during the interminably rainy months of February and March 2026.

This is truly a team effort.

Thank you for doing the hard work to give the people what they want!

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Will you help us?

If you appreciate this report, we’d love your support! Here are three ways you can help:

1. Subscribe to the Nest Egg

Putting this report together is an expensive and time consuming task.

We love it.

And we also love getting our lives back once the report has been released into the world.

If you didn’t participate in the survey (or weren’t able to) but plan to read it and use it, please consider subscribing to the Nest Egg and / or upgrading to a paid plan to help fund this work.

The Nest Egg is where we share our best ideas.

Free subscribers get an email on the first Tuesday of every month.

Paying subscribers will get:

• access to further reports which go deeper into the data (including ROI breakdowns by charity size and sector);

• weekly emails (for 10 months of the year) with up to date, recently tried and tested ideas and inspiration to help you fundraise better right now;

• behind the scenes access to Caroline’s fundraising experiments and research projects;

• full archive access - 100-ish articles containing a wealth of practical advice for ambitious fundraisers.

• access to subscriber only comments sections on Substack.

We’d love to welcome you into our community today.

2. Share it

Please share today’s Nest Egg with a colleague, a manager or a trustee.

We want this information to be free and easy to access for everyone who needs it.

Your support in getting the word out there would be pretty damn amazing.

3. Buy us a coffee

If becoming a paying subscriber to the Nest Egg isn’t for you right now, you can buy us a coffee as a one off.

We are proud coffee snobs.

All your contributions will go towards the best beans only.

Thank you all and enjoy the report!

Tony and Caroline