The Nest Egg

The Nest Egg

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The Nest Egg
The Nest Egg
Fundraising ROI's - Hospice edition

Fundraising ROI's - Hospice edition

BONUS edition

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Caroline and Tony
Jul 11, 2025
∙ Paid
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The Nest Egg
The Nest Egg
Fundraising ROI's - Hospice edition
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Welcome to a bonus edition of The Nest Egg!

We hope you’re all having a fab week.

Of the 62 charities that participated in this year’s Fundraising ROI’s study, 6 were hospices.

Whilst a participant pool of only 6 isn’t going to win any prizes for scientific acuity, the similarity of their funding models makes the comparisons worthwhile and hopefully interesting to all of you working in this important sector.

So without further ado, let’s get into it!

Thank you all and enjoy the report!

Tony and Caroline

p.s. This report is exclusively for our paying subscriber community. We thank you from the bottom of our heart for making this additional data-dive possible.

If you’re not a paying subscriber but want to access this exclusive Hospice Fundraising ROI’s report, you can upgrade today for only £7 per month (or treat yourself for the year for only £70).

To all our subscribers free and paid, thank you for your support - we are grateful to each and every one of you.


Hospice charity ROI’s

by Caroline Danks

a laptop computer sitting on top of a white desk
Photo by Jakub Żerdzicki on Unsplash

Of the six Hospices that responded to our survey:

  • All have long established fundraising programmes, with professional fundraising teams in post for 11 or more years

  • All have volunteers supporting their fundraising, albeit minimally (similar to other large charities)

  • All said that their trustees were ‘mildly’ engaged in fundraising (scoring 3 out of 5 for the question ‘How engaged are your trustees are fundraising?’)

  • Three had income of £15m + and three had income of between £1m and £14,999,999

All responded to all questions unless stated otherwise.

The ROI big picture

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